20/07/2014

“Everything only gets one life. Ever. Let’s give them a decent one.” CIWF supporter

Huge thanks again to our wonderful supporters who joined us in London last week to meet the team behind Farmageddon. It was such a pleasure to have the chance to meet so many of you and to feel your enthusiasm for bringing about a better day for farm animals.

I hope you will enjoy this short video summary of the day, again with grateful thanks.

Farmageddon was the result of a three year journey beyond the closed doors and chemical drums of a run-away industry. Sometimes, it was difficult not to feel overwhelmed by the sheer scale of the problem. Every time I meet the people who power our movement – you – our wonderful supporters, I’m filled with renewed hope all over again. For you, I dedicate this passage:

“At the same time, I set out to find seeds of hope. I wanted to find better ways than the industrial ascendancy. I discovered they are often all around us; here small acorns in need of nurturing; elsewhere thriving oaks. I felt privileged to see the pasture plains of free-ranging animals in Georgia; uplifted by fields in Argentina dancing defiantly with butterflies in contrast to their lifeless pesticide-soaked GM neighbours.

I learned a lot from watching chickens in China roaming woodlands and pigs living inquisitive, active lives on a model farm in Beijing. I’ve been inspired by extensive farms in Britain and Europe, taking care of their animals, looking after the environment, and producing great food to boot. I found so much more than the few scattered crumbs of comfort I was expecting – and on my own doorstep too.”

Through writing this book, I have become convinced that we can all make a big difference. It has been a privilege to listen to so many people and to tell their stories. I have been left in no doubt about the tremendous power we all have to bring about change – from Farmageddon to a better future for people, animals and the planet.

Thank you for being that change.

To get your copy of ‘Farmageddon: The true cost of cheap meat’, click here.