What's wrong with this picture?

This advertisement, featured in national press, on billboard posters and magazines, stated that:

“British pig farms have very high welfare standards assured by the Quality Standard Mark. And well cared-for animals mean better quality meat... Help the pig farmers. Sign our petition for fairer prices at pigsareworthit.com and always look for the Pork Quality Standard Mark.”

We complained that the claim of 'very high welfare standards' was misleading on the grounds that:

• Most pigs in the UK are tail docked despite the ban on routine tail docking
• At least 35 per cent of fattening pigs in the UK have no straw or any other effective enrichment material
• Many UK sows are kept in farrowing crates from up to seven days before giving birth until the piglets are weaned at 3-4 weeks of age. The large majority of the 60 per cent of British sows that are housed indoors are kept in farrowing crates.

We believe that there is still a long way to go before the pig industry can claim that “British pig farms have very high welfare standards.”

If you agree, please act now.