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Professor Jaideep Prabhu

Jaideep Prabhu is Jawaharlal Nehru Professor of Indian Business and Enterprise and Director of the Centre for India and Global Business at Judge Business School, University of Cambridge. His research interests are in marketing, innovation and international strategy and business. He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by the Economist as “the most comprehensive book yet” on the subject of frugal innovation.