If so, there’s lots you need to know about how chickens are reared which will help you make more informed choices when you’re shopping, eating out or grabbing your favourite take-away.
Plus, whether you eat meat or not, we’d like to tell you about Better Chicken, why it’s so important, and how you can support it.
You can also find out more about the Better Chicken Commitment and discover which food companies have made the pledge to introduce higher welfare standards for all chickens reared for meat.
And once you know why Better Chicken matters, maybe you can share it with your family and friends.
You have the power to give chickens a better life by choosing higher welfare. JOIN US... AND BE PART OF THE MOVEMENT FOR GOOD!
Making life better for millions – actually, billions – of chickens
WHAT IS BETTER CHICKEN?
Better Chicken is chicken that comes from higher welfare farms, where the birds are healthier, slower growing breeds that have the opportunity to lead happier lives doing what's natural to them like perching, pecking, scratching and playing.
But it’s not just the chickens that benefit – it is good for you and for the environment too!
If you buy chicken, carefully check the label to see what kind of life the bird has had - use our Chick-O-Meter to understand what the labels mean for the chickens.
It’s important to look out for recognised higher welfare logos or schemes such as RSPCA Assured or Red Tractor Enhanced Welfare (not standard Red Tractor).
Phrases such as ‘trusted farms’, ‘trusted farmers’, ‘butcher’s choice’ or ‘reared with care’ do not have a legal definition you can rely on.
If you can’t see any of the labels in store, ask the store manager what welfare standards their chickens are reared to and always CHOOSE BETTER!
You can download our handy Chick-O-Meter leaflet and take this with you when you're shopping!
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If you have any further questions regarding this, or any other matter, please get in touch with us at supporters@ciwf.org.uk. We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).