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Compassion in World Farming International visual id guidelines

COMPASSION IN WORLD FARMING BRAND AND VISUAL ID GUIDELINES

Welcome to the Compassion in World Farming Brand and Visual Identity Guidelines.

These guidelines are intended for use by staff and trusted suppliers of Compassion in World Farming. Our aim is to provide a user-friendly guide and the tools needed to apply and communicate consistently our global brand and visual identity.

Brand insight

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To understand our essence, core values, tone of voice, positioning and approach, you can download an insight into Compassion in World Farming brand as a PDF here.

Visual id guidelines

Before using Compassion in World Farming logos and artwork, please download and read our International Visual ID Guidelines.

Logos and fonts

International logos and fonts can be downloaded here.

We like our logo!

Please don’t change it. Please treat our logo with care and compassion and give it the space it needs.

Size matters

We want our logo to be seen. It can be as big as you like, but please don’t make it any smaller than 40mm wide (or 30mm for CIWF version).

Logos Actual Size

It’s a ‘free-range’ logo

Please don’t box our logo in; it needs breathing space from text, images and other graphic elements, such as third-party logos on joint projects.

The minimum clearance space on all sides of the logo is equal to the width and height of the capital letter ‘M’ in COMPASSION or the ‘W’ in CIWF:

117337_CIWF_logo clearance_1.jpg
117338_CIWF_logo clearance_2.jpg
117335_CIWF_Italia clearance.jpg
117339_CIWF_logo clearance_3.jpg
117334_CIWF_France_clearance.jpg

Common mistakes

Using backgrounds that affect legibility:

117330_CIWF_8_background colour.jpg

Boxing it in:

117329_CIWF_7_green box.jpg

Distorting by squashing, stretching or rotating:

117325_CIWF_3_compressed.jpg
117324_CIWF_2_stretched.jpg
117326_CIWF_4_rotated.jpg

Altering the colour or the typeface:

117328_CIWF_6_wrong colour.jpg
117323_CIWF_1_altered typeface.jpg

Re-arranging the elements:

117327_CIWF_5_reorganised.jpg

Protected by trademark

The Compassion in World Farming International logo is a registered trademark:
UK Trade Mark Registration (UK Intellectual Property Office): 2472685
EU Community Trademark (OHIM – Office for Harmonization in the Internal Market): 007584551 and 007584451.

Contact details

Our aim is to continually update these pages and improve them over time. If you have any suggestions or corrections, please contact us here.

Quick links

All logos and assets can be downloaded here.

Quick links to country-specific logos:

China

France

Italy

Netherlands

Poland

Spain

UK

USA