Strategic plan 2009 - 2014
The purpose of our Strategic Plan is to help us deliver the further reforms that are so urgently needed for farm animals worldwide.
This will see us move from being a UK charity with branches in other countries to being a truly international force for change. To strengthen our influence in the EU and with those intergovernmental agencies that shape agricultural policy on the world stage to drive new and progressive regulatory reforms.
We know only too well the scale of our task: our mission is to end factory farming in our life time. To bring about a vision of a world where all farm animals are treated with compassion and respect.
Philip Lymbery
Chief Executive