The Big Movie

The Big Move has come to the small screen with the launch of our brand new hard-hitting campaign video. Produced (free of charge!) by a professional film crew, and featuring dedicated supporters who gave up their day to crouch in a cage for us, the video highlights the extreme cruelty of the barren battery cage. These cages are due to be outlawed across Europe on the 1st January 2012, but a number of countries are not ready and many hens could still be stuck in barren battery cages after the ban comes into force.

Frank Tamburin, whose company Channel 33 donated its time and resources to the project, said: "I knew about Compassion’s The Big Move campaign on battery cages and offered my company's skills to help further awareness in an intuitive and hopefully compelling way. We wanted the video to be shocking enough to make people think about the issues, and abstract enough that they will want to find out more.”

Joyce D’Silva, Director of Public Affairs at Compassion, said: “A number of major EU nations are still not ready for the ban on cruel battery cages although they’ve had more than 12 years to prepare.  We’re hoping this video will prompt people to join our campaign at thebigmove.org.”

UK farmers have made the necessary changes and invested the money to make sure they are ready come 2012.

Compassion is calling on the European Commission to properly enforce the new EU Directive but the film is also a call for an end to cages in egg production. The EU rules still allow for bigger “enriched” cages to be used.