What we do
We campaign to end cruel factory farming. These systems impose mindless suffering on billions of farm animals reared for food around the world. Farm animal welfare and wellbeing is at the heart of all we do and all we do is founded on scientific fact.
Our current campaigns
Our supporters are pivotal to the success of all our campaigns. Find out how you can help and join us in actively seeking global reform for billions of farm animals suffering around the world...
Most egg laying hens live in appalling conditions. We lobby politicians, retailers & producers to end this cruel system.
Billions of meat chickens suffer pain and ill health in dark, overcrowded sheds their whole short lives. We call for change.
Pigs are routinely mutilated and deprived of enrichment in factory farms. Already illegal, we want EU laws to be enforced.
We rear 60 billion animals a year, mostly in factory farms - this is the biggest cause of animal suffering on the planet.
Male dairy calves, unprofitable in the UK, are exported or shot at birth. We work with the industry to avoid this waste of life.
Many animals are sent on long journeys before slaughter. We say end this global trade and reduce suffering & disease.
Founded on fact
Our passion for our work is supported by hard evidence and fact. These areas underpin all our campaigns and make us the leading experts in our field:
We carry out extensive research on farm animal welfare and are closely involved with a number of educational establishments.
Our investigations unit often works undercover in dangerous situations to expose the dirty secrets of intensive farming.
The team challenges the food industry to promote welfare improvements and provides concise consumer information.
Through teaching aids, books, DVDs and classroom sessions, we deliver a message of compassion and animal welfare.
