High Profile Supporter
Talented chef, writer, broadcaster and campaigner, Hugh is widely known for his uncompromising commitment to seasonal, ethically produced food and has earned a huge following through his River Cottage TV series and books.
Hugh’s Chicken Run! Campaign, inspired many to buy only high welfare chicken. Following that success his Fish Fight TV campaign helped achieve EU laws to end fish ‘discards’. Hugh, who is also one of our Visionaries, believes we should eat less, but better meat. We are delighted to have such an influential personality supporting our mission to end factory farming.
"All over the world now, we’ve got booming populations with an increasing voracious appetite to eat meat. And it’s too much meat – for human health; for the welfare of farm animals; for our environment to sustain. We need a massive rethink."