Having just attended our Good Farm Animal Welfare Awards in Paris, I’m even more excited about the potential opportunities for improving the lives of farm animals in China through work with food companies.
As I wrote before, we launched our Good Pig Award programme in Beijing last week at the ‘2013 Animal Welfare and Animal Products Quality Safety Forum’, which we co-hosted with the International Cooperation Committee on Animal Welfare (ICCAW).
I’m looking forward to building on this further to bring the benefits of better animal welfare standards to China and to working in partnership with ICCAW to help companies and producers to play their part in benefitting the lives of farm animals and improving food quality.
Our Education Manager, Phil Brooke, and I were privileged to speak at the Forum and we were both encouraged by the interest shown and the sense of commitment to the programme.
I really can’t wait to see the results of our partnership with ICCAW; watch this space!