Search icon

Secrets of food marketing exposed!

News Icon 09/06/2014

The big news from the weekend is that our new YouTube video exposing the secrets of food marketing has gone viral! The film which shows the tricks used to sell factory farmed produce, was picked up by viral content website, Upworthy on Friday, then gaining a million views a day on Saturday and Sunday.

Compassion is banned from advertising on TV, deemed too political, so we asked supporters to challenge this ludicrous ban by funding the creation of a film that would show the spin used by food marketers to sell us factory farmed food.

Well over 5,000 people pitched in with donations to get the video made. We’re thrilled that it’s now getting such a wide audience; sincere thanks to each and everyone who helped make this happen.

The film shows how food marketing can easily disguise factory farmed products where animals are kept caged, crammed and confined. I think many people will be shocked to see the tricks used to get people to buy stuff they wouldn’t otherwise want. It just goes to underline the need for those selling factory farmed meat and milk to own up and put an honest label on it.

Congratulations to my team at Compassion for coming up with such a great concept to get the message across. And again, huge thanks to our wonderful supporters for making the film possible.

On Saturday, I had the pleasure of being at London’s Frontline Club sharing Farmageddon stories from the field, courtesy of the Vegetarian Society. I really enjoyed the diversity of conversation and meeting London-based supporters, old and new. Thanks so much to the Vegetarian Society’s Lynne Elliot and staff and to everyone who came out; great talking with you.

So, another packed week ahead; next steps on the Farmageddon tour trail include:

Have a great week.

To get your copy of ‘Farmageddon: The true cost of cheap meat’, click here.


You are using an outdated browser which we do not support. Please upgrade your browser to improve your experience and security.

If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).