• Clear labelling

    We want clear and simple labels that will help you choose higher welfare animal products.

    Clear labelling
  • Cage-free hens

    Since mandatory method of production labelling on shell eggs came into place in 2004, production of cage-free eggs has increased from 31% in 2003 to over 50% in the UK alone.

    Cage-free hens
  • Horsemeat scandal

    Do you want full and honest food labelling, including method of production?

    Horsemeat scandal

Labelling Matters

Do you want to know whether your food is free range or factory farmed? We are campaigning for full and honest food labelling, including method of production.

We need mandatory labelling to provide transparent information to consumers on food labels. Food from all animals should be labelled by method of production, to show the conditions in which the animal was reared.

Why mandatory? Well, if labelling is voluntary, it’s likely that only products farmed to good standards of animal welfare will be labelled. To ensure that products from intensively reared animals are labelled too, it is necessary to expand the principle of mandatory method of production labelling already applied to (whole, class A) laying hens’ eggs to all other egg, meat and dairy products.

First came the egg…

After the introduction of EU mandatory method of production labelling in 2004, the result of an enormous campaign effort, UK production of cage-free eggs has increased from 31% in 2003 to over 50% at present. These hens’ eggs have been labelled, by law, as either 'eggs from caged hens', 'barn eggs' or 'free range'. Consumers had the full picture with origin from intensive systems made clear.

In 2013, the EU agreed method of production labelling of fish which defines how and where the fish were caught. The new rules mean that labels must contain the gear type used to catch the fish, along with a clearer, more specific catch area. This is another important step towards our overall goal of clear mandatory method of production labelling for all meat and dairy products giving the consumer the tools to make informed decisions on their purchasing choices.

What we are doing: Labelling Matters

We are working for method of production labelling, in partnership with RSPCA, Eurogroup for Animals, and Soil Association. Together we are working across the EU to demand change.

We know that more than 80% of the animals raised in the EU each year are factory farmed. These inhumane farming practices are hidden behind closed doors, out of the public view. Consumers want to be able to choose foods that are better for animal welfare.

Coalition partners: Compassion in World Farming, RSPCA, Soil Association, World Animal Protection

What you can do

Take action

Honest labelling on poultrymeat could help transform the lives of chickens across Europe. Please add your voice today and call for a simple change in the law.

Take action

Know your labels

Find out more about existing labels.

Donate to help end factory farming

If you’d like to support our campaign for clearer labelling, and help end factory farming please donate here.

Food companies

For practical advice on sourcing higher welfare products, and on clear, honest labelling, contact our Food Business team.

Find out more



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