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What do we campaign for?

To end factory farming and create a better future for all farm animals.

Why do we do it?

We believe every farm animal deserves a life worth living, free from cages, confinement, and suffering: free to roam and express their natural behaviours. The welfare and wellbeing of these intelligent, sensitive creatures is at the heart of all we do. 

In addition to causing immense animal suffering, factory farming is also extremely harmful to human and environmental health. So by campaigning to end it, we're helping to shape a better future for animals, people and the planet.

How do we do it?

Our supporters are pivotal to the success of all our campaigns. Every email to a politician, every signature on a petition, every banner at a rally brings us one step closer to a world free from intensive farming.

With our supporters' help, we:

  • Engage with decision makers, lobbying for changes to laws, policies and practices that protect farm animal welfare.
  • Engage with the food industry, helping to improve standards for billions of animals.
  • Engage and mobilise the public to speak up for farm animals by signing petitions, lobbying politicians and corporations, and more.

Plus, we consistently generate high-profile media coverage, helping to put farm animal welfare into the public eye and onto the political agenda. 

All our campaigns are founded on scientific fact and our work is supported by an expert research team.

Take a look at our campaigns to find out how you can help us end factory farming for good. 

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If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).