Supermarket shoppers will have the chance to make a difference to the welfare of British calves by supporting UK organic veal production: since the end of November 2007 Tesco has been selling organic rose veal produced by Helen Browning's Organics.
Many male dairy calves are either exported to the continent, to be reared in conditions which would be illegal in the UK, or are killed at birth.
Organic production methods used by Helen Browning mean the calves are kept in the UK and have plenty of space and light. They are outside in the warmer months; enjoy the care of a foster cow and a varied diet of grass and milk.
Helen Browning's organic veal range is being launched into selected Tesco stores in London. James Renshaw, national speciality meats buyer for Tesco said, "We're delighted to be able to offer our customers the chance to buy British veal as we know there's increasing demand for more speciality products. If the initial trial proves popular we are planning to roll it out to more stores across the UK in spring 2008."
Philip Lymbery, Chief Executive of Compassion in World Farming, said "We applaud this initiative for providing better lives for calves through higher welfare rearing systems and thereby helping to save them from the inhumane live export trade."
For more information see: www.helenbrowningorganics.co.uk