Legendary wildlife enthusiast, actor and author, Bill Oddie hosted the launch of Compassion in World Farming's new Good Farm Animal Welfare Awards at St Paul's Cathedral on 14th July 2010.
Around 30 award winners received their awards at the landmark venue and are set to benefit over 174 million animals with their policies. Big names from film, theatre, music and modelling worlds came along to show their support for Compassion and for the companies who have made the shift to higher welfare.
Marc Abraham (This Morning's Marc the Vet), model Juliet Johns, celebrity chef Paul Merrett and food writer Caroline Bretherton presented the awards alongside our host Bill Oddie. Compassion in World Farming patron Joanna Lumley OBE also sent her regards to guests in a short film.
In previous years, Compassion presented only Good Egg Awards. This year for the first time, the ceremony will congratulate organisations in three categories, The Good Egg Award, The Good Chicken Award and The Supermarket Awards.
The winners included Waitrose as the Most Compassionate Supermarket, with Compass Group clients Coca Cola and the Met Office among the winners of Good Egg Awards. The Cooperative Food, Battersea Cats and Dogs Home, Marks & Spencer and Sainsbury's were among the Good Chicken Award winners.
Actor Richard E. Grant said "Congratulations to all the Compassion in World Farming Good Farm Animal Welfare Award winners. The decisions you have made towards better food sourcing are leading the way to better welfare standards for animals. Long may it continue."