Search icon

Italian Website Launched

News Section Icon Published 26/10/2010

Compassion's Italian website ( gives Italian supporters and organisations a place to go to find out how they can help end factory farming.

The website gives Italian citizens who care about where their food comes from a place to find reliable information and to learn Compassion's unique approach to raising farm animal welfare standards.

Italy has a lot to proud of:

  • Coop Italia, Italy's leading retailer has been cage free on its own brand shell eggs since 2007.
  • In October 2010, Coop Italia won a Good Egg Award for being cage-free on all shell eggs sold in its supermarkets all over the country.
  • Their new policy benefits more than 1,200,000 hens every year.
  • Coop Italia is the first Italian retailer going totally cage-free on all its shell eggs by 2012.

Good Egg Awards

Good Egg awards have also been presented to four Italian pasta producers, one of which, Pasta Zara, exports its pasta worldwide.

Those who have been awarded Good Egg Awards include bakery and pasta company, Gruppo Sapor Italia Ice cream chain, GROM, and egg brand COCCODI which sells only cage-free shell eggs.

From the inception of Compassion's Good Egg Awards in 2007 a huge change has come in Italy and 2010 is a turning point towards more cage-free companies in the food business sector.

In a ristorante near you

Over 1 million food tray liners have been produced with IKEA Food Italy in their café's, reading: "Farm animal welfare is good for farm animals, people's health and planet's health."

Compassion in Italy have also produced 700,000 food tray liners with Autogrill Italy reading: "Barn hens make good eggs"

Annamaria Pisapia, Compassion's Food Business Manager for Italy said:

"We are very proud to have launched our Italian website. Italy is a country where unfortunately the majority of farm animals are still intensively farmed.  However, people react in a very positive way to farm animal welfare, if they receive the correct information. Compassion aims to speak to Italians about factory farming and the higher welfare alternatives.

"Compassion is increasingly prominent in Italy, which is enhanced by the cooperation with leading Italian food companies. We believe that there are many people in the country who are interested in our work and in our approach to raising standards for farm animal welfare. Compassion's Italian website will be a point of reference for all Italians who believe that a better life for millions of Italian farm animals is possible."


You are using an outdated browser which we do not support. Please upgrade your browser to improve your experience and security.

If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).