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Compassion's bus ad campaign is back on the mooove!

News Section Icon Published 10/12/2010

Thanks to the generosity of Compassion's supporters our 'Cows Belong in Fields' campaign will now appear for another full month on 15 Lincolnshire buses, over the Christmas period.

A fantastic response

Back in October, we appealed to our supporters to raise enough funds for the first local bus ad campaign, encouraging the communities surrounding Nocton to oppose plans for a 'mega-dairy'.

We are delighted to report that due to the strength of public feeling against the mega-dairy, our appeal raised more than twice its target. This allowed us to take the unprecedented step of rolling out the campaign again; enabling more buses to carry the adverts for a further month.

Pat Thomas, Nocton Campaign Manager for Compassion in World Farming, said:

"Running these adverts is Compassion's way of saying 'thank you' to our supporters and 'well done' to the local residents, as well as reminding them that the fight isn't over yet!"

Strong local objection

Hundreds of local residents objected to the initial mega-dairy plans, submitted earlier this year. Currently, Nocton Dairies has partly re-submitted its revised plans to North Kesteven District Council for a mega-dairy, in which nearly 4,000 cows will be housed indoors for most of their lives.

However, Nocton Dairies have stated that their intention is to ultimately make a second application to the District Council, to expand the number of cows kept on the property to 8,000.

If allowed, the proposed operation could have potentially disastrous consequences for animal welfare, the local environment and rural livelihoods in the area.

Every voice will count

The opportunity to run this ad campaign again at such a key time as Christmas is invaluable, and we are very grateful to our supporters for making this possible.

Pat Thomas continues:

"Stopping Nocton Dairies depends on every local resident who is opposed to this vast industrial dairy unit making their voice heard again. Hopefully, the fresh run of bus ads, seen by hundreds of Christmas shoppers around Lincoln, will encourage even more people to support our campaign."

You can read more about our campaign 'Cows belong in fields' here

If you are able, please consider setting up a monthly Direct Debit gift today. The fight against 'mega-dairies' and stopping a new wave of factory farming from entering the UK will require our persistence and determination for months and years to come.

Your regular gift will help give Compassion the resources to respond quickly to situations as they occur. Because of this, it really is one of the best ways to support our campaign.

Donate now >>


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If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).