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‘Secret Weapon’ film by Compassion goes viral

News Section Icon Published 13/06/2014

We are ecstatic that our film ‘eTalks – The Secrets of Food Marketing’ developed with Catsnake film has been watched by more than four million people at the time of writing.

The film has been shared by Upworthy and Breaking Bad star Aaron Paul who plays Jesse Pinkman in the hugely popular show.

After we were banned from advertising on British TV, we asked supporters to fund an online film that would reveal the truth about factory farming – where animals are kept caged and confined and can suffer terrible cruelty.

Richard Brooks, our Director of Marketing said

This film was only made possible by our supporters, who generously funded it.

It is incredible that millions of people will get the message that no amount of marketing makes factory farmed food acceptable.

eTalks - The Secrets of Food Marketing

The film shows how food marketing spin is often used to sell factory farmed products to consumers.

Although the speaker is an actress, everything she says about the food industry is true. audience was only told the speaker was an actress once her talk had finished, so their shocked reaction is real.

Watch the video now and share it with your friends and family to make sure the message that factory farming is unacceptable reaches even more people.

We would like to thank everyone who supported our film; you have made it possible to reach millions of people.


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If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).