After we were banned from advertising on British TV, we asked supporters to fund an online film that would reveal the truth about factory farming – where animals are kept caged and confined and can suffer terrible cruelty.
Richard Brooks, our Director of Marketing said
This film was only made possible by our supporters, who generously funded it.
It is incredible that millions of people will get the message that no amount of marketing makes factory farmed food acceptable.
eTalks - The Secrets of Food Marketing
The film shows how food marketing spin is often used to sell factory farmed products to consumers.
Although the speaker is an actress, everything she says about the food industry is true. audience was only told the speaker was an actress once her talk had finished, so their shocked reaction is real.
Watch the video now and share it with your friends and family to make sure the message that factory farming is unacceptable reaches even more people.
We would like to thank everyone who supported our film; you have made it possible to reach millions of people.