Epic tour ends in Brussels

11 September 2014

  • Johanna, Sam and Tamsin chalk up a storm in Copenhagen, Denmark

  • Rosa has a well deserved break from campaigning on the beach in the Slovak Republic

  • Rosa celebrates the end of her tour with supportive MEPs in Brussels

  • Rosa presents the signatures of 85,000 EU citizens demanding honest labelling to Pavel Poc MEP in Brussels

  • Rosa struts her stuff in Rimini, Italy

  • Rosa gathers support for honest labelling in Austria

  • Rosa grabs the media's attention in Budapest, Hungary


Three volunteers for the Labelling Matters campaign, which Compassion supports, a free-range chicken farmer, an animal welfare campaigner and an animal science student have completed a mammoth European tour calling for honest labelling of chicken meat.

At the culmination of their tour they handed a petition signed by 85,000 European consumers which were collected during the tour to Czech MEP Pavel Poc, Chair of the Animal Welfare Intergroup of the European Parliament.

An epic journey across Europe

Tamsin, Sam and Johanna toured 21 European countries in 39 days – the average life span of an intensively farmed meat chicken.

Dressed as a chicken called ‘Rosa’ they visited the UK, the Netherlands, Germany, Denmark, Sweden, Finland, Estonia, Latvia, Lithuania, Poland, Czech Republic, Slovak Republic, Austria, Hungary, Romania, Bulgaria, Greece, Italy, Spain, France and Belgium.

Meeting movers and shakers

Rosa met politicians, the media and supportive EU animal welfare organisations across Europe. Rosa’s demands have made the pages of over 100 news websites, magazines and newspapers – including national publications such as Germany’s Der Spiegel and featured on national TV channels.

The grand finale

The tour ended in Brussels on Monday 8th September, where Rosa presented Europe’s decision makers with an incredible 85,000 signatures from all 28 EU countries demanding clear and honest labelling of chicken meat.  

Seven influential MEP’s attended as well as three MEP’s representatives.

What next?

Rosa impressed the EU Commission with her European-wide campaign and was overwhelmed by the support for method of production labelling from the people she met in the street across Europe. The tour also created the opportunity for a positive meeting with the influential World Organisation for Animal Health in Paris.

Rosa’s call for honest labelling of chicken meat continues. She’s hoping to meet with Europe’s Agriculture Ministers at their forthcoming Council meeting in Brussels and to meet and influence even more MEPs at the forthcoming Act4Animals conference in Brussels.

Take action

If you use Twitter, please send a message to the Commissioner or share Rosa’s call for honest labelling on Facebook

Keep up to date

Look out for the latest updates on Rosa’s progress with the campaign on Facebook and Twitter.

Share this page