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It is World Meat Free Day

News Section Icon Published 15/06/2015

To raise awareness of the issues surrounding the sustainability of meat, we have joined forces with Quorn, Cauldron, York Festival of Ideas and the Eating Better Alliance.

The first World Meat Free Day urges consumers to go 'meat free' for a day. Stating that if 10 million people went meat free for one meal:

  • The amount of CO2 emissions saved would be the equivalent to driving around the world more than 2,438 times
  • 5,700 acres of land would be protected – equivalent to 89,000 tennis courts
  • 885 million calories would be saved
  • 48 tonnes of saturated fat would be saved – equivalent to the weight of three and a half Big Bens
Our longest-standing patron, Joanna Lumley, who supports the initiative, said: "I support World Meat Free Day with all my heart. Just a day without eating meat might encourage people to think again how best we can save the planet."

With a growing global population expected to increase by 23% to 9 billion by 2050, the unsustainable demand for protein is having significant effects on the environment.

Experts predict that by 2050 meat production will have to increase by over 200m tonnes, meaning there will be a 42 per cent increase in global cropland and a 77 per cent increase in greenhouse gases cover if attitudes towards meat consumption don’t change.

Joyce D’Silva, Ambassador at Compassion in World Farming, said “Pledging not to eat meat for a day is a simple, positive solution that we can all be a part of. Eating too much meat is devastating for our health, the environment and causes suffering to animals.

Eating less but only higher welfare meat allows us to eat well and reduce our impact on the environment.

Take one small step for our planet, and go meat free on Monday 15th June. If you already lead a meat free life, then do share Meat Free Day with your friends and family:


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