Simon King OBE said:

“The final goal of every campaign like this is that it no longer needs to exist.

“We’re not powerless in this battle. I’d like to hope that you go away from this evening feeling empowered.”

He went on to read the D.H. Lawrence poem ‘The Triumph of the Machine’:

“They talk of the triumph of the machine, but the machine will never triumph.”

European tour

Over the coming months, STOPTHEMACHINE’s immersive exhibition will travel to a variety of locations across Europe and open people’s eyes to the global demand for food that drives two-thirds of the loss of wildlife happening today, caused by intensive agriculture.

Venues include a ticketed supporter event on 24th June at Savoy Place in London, the European Parliament in Brussels from 4th-8th September, the Evolution Festival in the Czech Republic from 23rd-24th September and the Extinction and Livestock Conference at the Queen Elizabeth II Conference Centre in London over 5th-6th October.

If you care about wildlife, you should care about factory farming

Our CEO, Philip Lymbery, said:

“Last night’s launch went incredibly well and I was thrilled to see the level of support and enthusiasm from its attendees.

“STOPTHEMACHINE is a crucial campaign that sends out a clear message: if you care about wildlife, you should care about factory farming.

“The campaign encourages consumers to choose pasture-fed, free-range or organic foods and urges governments to support alternative farming methods that work in partnership with nature and the wildlife that lives there. This is the ultimate key to preserving biodiversity. When farming starts to work with nature, and not against it, the benefits are endless.”

You can find out more about the STOPMACHINE campaign here.

Call on the EU Commissioner for the Environment, Karmenu Vella, to provide farmers with financial incentives to move away from factory farming and play your part to help STOPTHEMACHINE.

Launch of flagship campaign: STOPTHEMACHINE