Search icon

The unsavoury truth behind many meat & dairy labels

News Section Icon Published 06/08/2018


Today (6th August), we have launched a new petition calling on the UK government to introduce compulsory method of production labelling on all meat and dairy products.

Left in the dark

There are currently no labelling laws in place to show how animals farmed for meat and dairy were reared. This means that shoppers are often left in the dark when purchasing these products.

Labels on intensively reared products frequently display misleading images of rolling landscapes and happy animals. This suggests that these animals have been farmed outdoors, when in reality they are crammed into barren cages, kept indoors all their lives, or kept in such close confinement, that they are unable to express their natural behaviours.

Generic, meaningless phrases are brandished across numerous factory farmed food packets, such as 'farm fresh' and 'natural', when in fact more appropriate slogans would be 'raised in confinement' or 'grown quickly, without access to the outdoors'. This undermines farmers who genuinely operate to high animal welfare standards.

Hidden behind closed doors

'The truth about intensively farmed meat and dairy products isn’t advertised on food labels because it’s extremely hard to swallow,' explained our Director of Campaigns, Emma Slawinski. 'More than 70% of the animals raised in the UK each year are factory farmed but these inhumane farming practices are hidden behind closed doors, out of public view.

'When you think about it, it’s obvious. The truth about factory farming isn’t advertised on food labels because it’s an unsavoury one.'

Increased demand for higher welfare

The existing egg labelling scheme is an excellent example of how effective and honest labelling can re-shape the market. Since it was introduced in 2004, the proportion of hens in cage-free systems has more than doubled.

When consumers know which farm system has been used to produce their eggs, many opt for higher welfare. In turn, this increases the demand for higher welfare eggs, helping to drive welfare improvements for millions of egg-laying hens.

'We need a clear labelling law, like that which currently exists for eggs, extended to all meat and dairy products,' Emma continued. 'This would allow animal welfare to be part of consumers’ shopping decisions.'

Take action

Sign our petition calling on the government to introduce honest labelling for all meat and dairy products.


You are using an outdated browser which we do not support. Please upgrade your browser to improve your experience and security.

If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).