We’re delighted to announce that food giant Burger King (UK) has signed up to the Better Chicken Commitment (BCC) and pledged to improve the welfare of chickens across its supply chain by 2026.
Growing momentum for a better life for chickens
This latest pledge, announced today (29th March), follows the recent news from Burger King’s parent company, RBI, of a global commitment to transition to cage-free eggs. These encouraging developments signal a growing momentum for improving chicken welfare across its business.
Burger King has been reviewing its chicken supply chain over the last few years and will now begin to map out the introduction of the new BCC criteria across its UK operations. Measures will include using slower growing breeds that have better welfare outcomes, and providing the birds with more space and access to perches, pecking objects (such as straw bales or scattered grain) and natural light.
Leading companies sign up
Burger King joins a growing list of leading companies including KFC (France) who also signed up to the commitment this month. All signatories recognise the importance of advancing welfare standards for chickens across the food industry.
Round of applause for Burger King
“We are pleased to see such a notable high street brand like Burger King take an active role in improving the welfare of chickens across its business,” said Dr Tracey Jones, our Director of Food Business.
“Their commitment comes at a time of great uncertainty, particularly for the food service sector, following the COVID-19 pandemic. We applaud their approach towards responsible food production, which is more important now than ever before.”
Find out more about the Better Chicken Commitment and companies involved.