Case study: Eggs

The evidence is clear: once consumers know the full story, many of us choose higher welfare. Take eggs, for example. Compassion supporters were part of a hard-fought campaign that, in 2004, resulted in the introduction of mandatory egg labelling across Europe. By law, egg producers and retailers now have to clearly label whether hens have been raised in cages, barns, free range, or organic systems.

Since then, cage-free egg production has nearly tripled, from accounting for 32% of the market in 2003 to around 82% today. Consumers were finally given the full picture and started buying higher welfare eggs as a result.

Our proposal is simple: to extend this mandatory method of production labelling system to all meat and dairy products.

We’ve developed a proposed labelling matrix – our solution to the problem. We’ve already presented this to Defra and are now calling for further action.

How can you act for honest labelling?

Learn about the Government's labelling consultation and how, if implemented, it could benefit millions of farmed animals.
Read our guide to existing voluntary labelling and assurance schemes
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Honest Labelling