Food Business partnerships

Our Food Business teams work in partnership with leading food companies to help find solutions to specific welfare issues, incorporate good practice, and to facilitate the implementation of commitments.

IMPLEMENTING THE BETTER CHICKEN COMMITMENT (BCC)

With momentum on sign ups to the European Chicken Commitment, companies are looking to the Food Business team to help drive the implementation of the new standard, both in the EU and US, irrespective of where in the world the chicken is produced.

Compassion drives change by:

Working with companies to develop their roadmap for implementation, in particular making the business case; mapping the supply; finding solutions to barriers; marketing and consumer communications
Hosting industry fora where stakeholders across the supply share experiences on transition to the BCC, update on the latest information, and brainstorm next steps for progressing delivery
Participating in industry Working Groups on key topics to help resolve barriers to progress, such as: visual identity and consumer marketing; alternative breed availability; business to business connections; effective electric stunning without live inversion
Engaging with Assurance Schemes to encourage them to set standards and audit to the Better Chicken Commitment

Red Tractor Enhanced Welfare Module

Compassion worked with Red Tractor to launch a new ‘Enhanced Welfare’ module and marque for indoor chicken in 2020 which meets the European Chicken Commitment criteria.

The module provides a read-made third-party audit for companies wanting to source to this standard and the label allows them to differentiate their higher welfare chicken from standard production.