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In the past year, the impacts of intensive agriculture on farm animals, wildlife and natural habitats have all made headlines, and COVID-19 has focused attention on how our treatment of animals affects our own wellbeing.

Meanwhile – despite the huge personal pressures and restrictions caused by the pandemic – activists, donors and volunteers around the world have come together, in powerful new ways, to:

  • End farming practices that cause animals pain and suffering
  • Change consumer attitudes about the food they choose
  • Transform the food system for a humane, sustainable future

In the face of unprecedented challenges, we have united and made major progress against factory farming – the world's biggest cause of animal cruelty.

Impact Report

Download a copy of our 2019 - 2020 Global Impact Report

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Impact Report

Averting farmageddon

For the sake of animals, people and our planet, global action is needed to end factory farming and reduce overall meat consumption in favour of regenerative agriculture.

During 2019/20 we reached national and international leaders through UN Summits and Political Forums, and conferences in the EU, US, Africa and China. As a result, several countries have expressed interest in supporting a Global Agreement to end factory farming.

In collaboration with two other animal protection organisations, we launched the Farm Animal Minimum Standards Initiative. This powerful new tool helps guide the investment decisions of financial institutions, in turn influencing food companies to improve animal welfare.

And we formed a unique partnership with the United Nations Environment Programme, to identify changes to agriculture and food systems that would reverse their serious, negative impacts on global biodiversity.

WHAT NEXT?

  • Expand our relationships with United Nations bodies and publish our report with the UN Environment Programme on agriculture and biodiversity.
  • Build on our strong response to the COVID-19 pandemic, demonstrating the urgent need to transform our food system to protect animals and human health.
  • Lobby influential national and international banks to stop funding cruel, destructive factory farms.
  • Develop relationships with major NGOs to prepare for a visionary, collaborative, global campaign to deliver a regenerative, compassionate future for our food.

Campaign highlights – uniting for farm animals

Lamb in field looking at camera

Campaign highlights

Our European Citizens' Initiative (ECI) against caged farming closed in September 2019. 170 organisations across 28 countries secured 1,397,113 verified signatures – the largest ever ECI for animals.

Meanwhile, the Slovakian government and egg industry committed to ending caged egg farming, Michigan became the fifth US state to ban cages for hens, and we worked with the British Egg Industry Council on new barn egg standards. The British Lion Quality mark will now go beyond EU law and prohibit 'Combi Cages'.

100 organisations in 36 countries took part in the latest Ban Live Exports: International Awareness Day and #BanLiveExports reached more than 13 million views online.

In February 2020, generous donations delivered a high-impact campaign against UK live exports across London's stations, streets and newspapers.

At the same time we launched a Judicial Review of live calf exports from Scotland. Following overwhelming pressure from Compassion supporters, the Scottish Government ultimately halted this appalling trade.

In 2019, Lidl became the first British retailer to test 'method of production' labels to help shoppers understand how chickens have been treated.

In Italy we campaigned to prevent the introduction of misleading labels – especially on Parma Ham.

And, alongside leading retailer, Casino, and two NGOs, we rolled-out France's first welfare labelling scheme. Subsequently joined by other major companies, the Association Étiquette Bien-Être Animal will cover 80 million animals a year.

We launched flagship reports on fish sentience and welfare at our first food industry Fish Forum. And, at our high-profile European Parliament Exhibition in November 2019, MEPs called for new laws to protect fish.

We also developed an international campaign for higher animal welfare within fish certification schemes. Over 400,000 emails have been sent – and four schemes are set to review their standards.

Through the Alliance to Save our Antibiotics, we monitored progress towards the 2022 EU ban on the routine, preventative use of antibiotics on farms.

We also campaigned for equivalent UK legislation, to help stop the spread of antibiotic-resistant bacteria and the misuse of vital drugs to prop-up cruel farming systems.

  • Leverage the End the Cage Age ECI to secure European Union legislation against cages.
  • Continue to press for bans on caged farming in individual EU nations and the UK.
  • Build support for a ban on EU live exports and hold the UK Government to account on its promise to end this trade.
  • Drive forward honest labelling in France, Italy and the UK, and continue to lobby fish assurance schemes.
  • Ensure the EU ban on routine antibiotic use is not weakened or delayed.
  • Make sure the UK Government fulfils its pledge to recognise animal sentience in law and defend animal welfare standards in UK trade deals.

Transforming food business

2 billion animals graphic

Thanks to Compassion supporters, our Food Business programme continues to achieve remarkable progress. Across Europe, the US, China and beyond, over 2 billion animals are now set to benefit each year.

Compassion's Good Farm Animal Welfare Awards help companies move away from factory farming and to date over 641 million animals are set to benefit each year from our award winners' higher welfare policies and practices.

After companies pledge to use higher welfare eggs by 2026 or earlier, our annual EggTrack reports their progress. Last year, in Europe, 23 more businesses committed to go cage free and 72% of all companies reported progress.

Our partnership project, the Business Benchmark on Farm Animal Welfare, is designed to show investors which big businesses are taking animal welfare seriously. This year, an unprecedented 30
companies moved up the ranking system – showing how guiding business finance can help to drive up animal welfare standards.

2019/20 saw Better Chicken Commitments from five major French retailers, huge catering companies Compass Group and API Restauration, and KFC. This latter pledge from KFC will benefit 72 million animals every year.

Finally, in our 2019 Supermarket Survey, a record-breaking 28 European retailers were assessed on their animal welfare standards and received feedback to drive future improvements. The UK's Waitrose & Partners received our prestigious Best Retailer Award.

WHAT NEXT?

  • In 2021/22 we aim to secure new business policies and commitments to improve the lives of at least 300 million more animals a year.
  • Following the publication of the first ever global EggTrack report, we'll continue to take a holistic approach to holding companies accountable for their cage free egg commitments.
  • By helping to improve animal welfare reporting, policies and practices, we want at least 15 companies to move up the rankings in the next Business Benchmark on Farm Animal Welfare.
  • We're rolling-out a unique new programme to help companies reduce their use of meat, fish and dairy, and encourage agriculture that restores nature and biodiversity.

A global movement

During 2019/20, Compassion supporters around the world took 2,256,991 actions to end animal cruelty, raised vital funds through sponsored activities, and generously backed backed our appeals or made monthly donations.

This global movement also took Facebook, Twitter and Instagram by storm and helped ensure the call to end factory farming had the chance to be viewed or heard at least 8 billion times through TV, radio and press.

We will end factory farming

The compassion, commitment and dedication of a powerful, global movement is helping communities, companies and nations to take action against factory farming. Together, we are changing the future of our food, for the sake of animals, people and our planet.

Pie chart illustrating income for 2019-2020
42% Grants & Major Gifts
28% Regular Giving & Donations
24% Legacies
4% Gift Aid
2% Other
Pie chart illustrating expenditure for 2019-2020
21% Averting Farmageddon - Global action to transform the future for animals, people and the planet
29% European & UK Campaigns - To transform legislation and policies for farm animals
21% Food Business - Harnessing the power of the food industry to improve the lives of animals
29% Fundraising & Investment Management - To support our work and grow the global movement against factory farming
Pie chart illustrating income for 2019-2020
42% Grants & Major Gifts
28% Regular Giving & Donations
24% Legacies
4% Gift Aid
2% Other
Pie chart illustrating expenditure for 2019-2020
21% Averting Farmageddon - Global action to transform the future for animals, people and the planet
29% European & UK Campaigns - To transform legislation and policies for farm animals
21% Food Business - Harnessing the power of the food industry to improve the lives of animals
29% Fundraising & Investment Management - To support our work and grow the global movement against factory farming

 

THANK YOU FOR THE POWER OF YOUR COMPASSION

Our thanks to every single individual and organisation who has donated or taken action to help end factory farming, and to all those who have remembered Compassion in their Will.

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If you have any further questions regarding this, or any other matter, please get in touch with us at supporters@ciwf.org.uk. We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).