Buying fish

Smoked salmon

Don’t be afraid to ask staff in restaurants and cafes where the fish has come from.

Buy sustainable or organic


Look for the Marine Stewardship Council logo to ensure wild-caught fish is sustainable. MSC unfortunately do not have welfare criteria listed in their certification.


Shopping Guide Salmon

The assurance schemes at-a-glance. For more detail, download the guide.


If you do buy farmed fish, buy Soil Association organic for higher welfare standards. Otherwise fish may have suffered in over-crowded tanks, experienced unacceptable periods of starvation and been slaughtered inhumanely.


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Shopping Guide Cover


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