Farmageddon: The true cost of cheap meat

Despite the progress we are making to improve conditions for animals on factory farms, we still face a food and farming crisis. Farmageddon is Compassion in World Farming’s flagship campaign to tackle this crisis. We are a global movement to expose the truth about the food we eat, and fight for better food and farming. Visit to join the fight or scroll down to read more about the truth of factory farming.

Factory farming is everywhere

Around two in every three farm animals are factory farmed (that’s over 50 billion every year!). These intensive systems prioritise maximum production above all else. Animals are treated as commodities and are often raised in intense confinement. And factory farming is highly dependent on large quantities of precious resources such as grain-based feed, water, energy and medication.

This archaic method of food production doesn’t work

Factory farming is not just bad for farm animals – it’s dangerous, unfair and dirty, with impacts ranging from climate change to biodiversity loss and disease to food insecurity. Factory farming is all-too-often viewed as the cheap, efficient solution to feeding our world. But this couldn’t be further from the truth. For every 100 food calories of edible crops fed to livestock, we get back just 30 calories in the form of meat and dairy; a 70% loss. In short, people are being forced to compete with farm animals for food.

We must stop this madness.

There is a better way

Factory farming is one of the greatest sustainability concerns of our time; tackling it is a daunting challenge but this presents a unique opportunity to resolve some of the world’s most pressing economic, environmental and ethical challenges. We need a common sense approach to feeding the world. One that ends the competition for food between people and farm animals. We need a food and farming revolution; one that provides healthy, affordable food for all, produced from farming systems that are:

  • Safer, promoting our welfare and that of farm animals
  • Fairer, supporting rural livelihoods and relieving poverty
  • Greener, protecting the planet and its precious natural resources

Introducing Farmageddon

Farmageddon is Compassion in World Farming’s flagship campaign to end factory farming. We are a global movement to expose the truth about the food we eat, and fight for better food and farming.

While Compassion will continue to prevent suffering and make huge improvements to farming standards, we believe that the animal welfare movement is less likely to win the arguments against factory farming on its own. We are building a groundswell of people and organisations to join our fight – they recognise the danger that factory farming poses to people and the planet, as well as farm animals.

Kickstart the revolution

We’ll only achieve long-lasting change with your help. To find out more about Farmageddon and see how we could work together, visit You can join us instantly by filling in the simple form below.

Be a food revolutionary!

Take the first step. Pledge to help kickstart a food and farming revolution!

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