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Together, we are sparking a new era in food and farming

calf in field
Download PDF of our Strategic Plan

Compassion in World Farming was founded in 1967 by Peter Roberts, a dairy farmer who could see first-hand how the demand for supposed cheap food was having a devastating effect on farm animals, the environment, and humans. Since its beginnings, Compassion has been making a difference to the lives of billions of farm animals around the world.

Factory farming is by far the biggest cause of animal cruelty on Earth. And we are dedicated to ending it.

Our bold strategy calls on citizens, non-governmental organisations (NGOs), and forward-thinking businesses to join a new global movement calling for far-reaching food and farming reforms for the sake of animals, people, and our planet.

Creating a Compassionate Future is our most urgent strategy yet and reflects the growing need for action in the face of the escalating climate, hunger, and wildlife crises. It makes clear that factory farming is not only the biggest cause of cruelty on the planet, it’s driving all three crises and, without action within this next decisive decade, it will be too late.

We have launched our END.IT online platform to harness support from individuals, organisations, and forward-thinking businesses calling on world leaders to urgently transform our food system.

The aim is to build a powerful voice across a broad range of sectors – including health, social justice, environment, food business, conservation, and animal welfare – that world leaders cannot ignore.

Animal welfare is at the heart of our work – focusing on securing better lives for animals farmed now, and influencing those who make or fund policy to embrace a future centred on high welfare, climate- and nature-positive farming.

The new strategy is broken down into three overarching goals which build on the significant successes we have achieved in recent years, including a historic commitment from the European Union to ban cages for farmed animals by 2027.

These goals are:

  • to achieve a global shift from factory farming to regenerative farming that works with nature and animals;
  • to reduce human reliance on animal products, including by eating less meat, fish, and dairy; and
  • to raise global awareness that good animal welfare is essential for sustainable climate and nature-friendly food.

To achieve these goals, we will focus on the four main actors that hold the key to achieving them – governments, corporates, the United Nations, and the finance sector.

We will continue to run powerful global campaigns and engage with global and national bodies that have the power to drive change, including the UN, the EU, and governments around the world.

Our engagement with leading and forward-thinking food businesses will help achieve these goals by demanding higher animal welfare and planet-friendly practices in food production.

Another important focus will be influencing financial institutions to shift investments away from factory farming towards nature-friendly and animal-positive farming, as well as the production of alternative proteins like grains, pulses, and cultivated meat.

Help us end factory farming by joining our global movement today.


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If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).