Earlier this summer, we won a successful bid to fund a nationwide digital advertising billboard initiative for our End the Cage Age Campaign. The billboards, which are now on display across UK cities, are helping to raise awareness of the plight of caged hens and continue to keep up the pressure for Government reform.

Drops in the Ocean

The award was generously provided by digital outdoor advertising company, Ocean Outdoor, as part of their annual environmental fund – Drops in the Ocean. We faced-off stiff competition from other worldwide applicants to become one of six grateful beneficiaries.

Clucking hell!

Fulfilling the central theme of the Drops in the Ocean application criteria (conservation, education and protection), the rotating digital billboards display two different impactful images. One of an eye-catching hen with the slogan “Clucking hell, 7 million hens are in cages right now!”. The other with “#End the Cage Age in the UK” in bold lettering, with a sobering image of a caged hen.

Emma Hamm, our Senior Campaigns Manager, said:

This is an incredible opportunity for us to raise awareness of our End the Cage Age campaign. Partnering with Drops in the Ocean is helping us reach diverse audiences and spotlight the urgent need to end the use of cages in farming.

Cages are the ultimate inhumane symbolic representation of factory farming, embodying everything that is wrong with the system. They restrict, confine and prevent many natural behaviors. It’s time we moved passed this cruelty. It’s time to End the Cage Age.

Shona Dobson, Senior Marketing Manager at Ocean Outdoor, added:

There’s no better way to reach audiences at scale with an important message about animal welfare. Hopefully this campaign will raise public awareness and gather support for the campaign to end caged farming.

Go take a look

Our digital ads can be seen in popular public locations like shopping centres and high-traffic roadsides in the following cities until 30th September: Edinburgh, Leeds, London, Manchester, Southampton, Birmingham and Cardiff.

If you spot one whilst shopping or out and about, why not take a snap of our digital ad and post to your socials with #EndTheCageAge to help boost our campaign.

Billboards for change