Harnessing the power of big business

When motivated, leading companies can make fast and decisive improvements that can benefit millions of animals, each and every year.

AWARDS THAT CHANGE MILLIONS OF LIVES

Over 342 million animals set to benefit each year

Show

Companies or brands that meet our awards criteria either because they are rearing animals in higher welfare systems now, or will change their systems to meet our criteria within 5 years, can win our prestigious awards.

Awards are given for various categories of products, such as fresh and frozen meat, whole eggs, liquid milk, or meat, eggs and dairy as ingredients.

The commitment period for change and the different categories allow companies to make progressive steps to improve animal welfare throughout their supply and product ranges.

Click here to view our awards

Impact by species

Scroll < L and R >
Award
(launched)
  Animal Number benefitting Number of winners
Good Egg
(2007)
Good egg award
Laying hens 53,324,260 679
Good Chicken
(2010)
Good chicken award
Meat chickens 283,569,404 85
Good Dairy
(2011)
Good dairy award
Dairy cows & calves 276,096 53
Good Pig
(2012)
Good pig award
Breeding sows & meat pigs 2,591,911 89
Good Rabbit
(2015)
Good rabbit award
Breeding does & meat rabbits 2,955,640 10
Total**     342,717,311 916

**Figures exclude those associated with companies that have withdrawn from the GFAWA programme, and includes figures associated with our Innovation Awards, and Good Pig Production Awards in China.

 

PARTNERSHIPS THAT CAN CHANGE THE WORLD

Potential to benefit over 377 million more animals by working in partnership with leading food companies

Show
GAP & WFM logo.jpg

More than 245 million broiler chickens with the potential to benefit

The Global Animal Partnership (GAP) is the creator of North America’s 5-Step® Rating Program for farm animal welfare. GAP recently committed to permit the use of only slower-growing broiler breeds over the next eight years for all levels of its 5-Step® Program, and for all levels to meet or exceed Compassion’s Good Chicken Award welfare criteria.

Leading US supermarket chain, Whole Foods Market (WFM) has also committed to implementing this new chicken standard across all its fresh and frozen chicken by 2024.

Compassion has worked with WFM and GAP for nearly a decade on their animal welfare standards across all species. This move is the first major, specific, time-bound commitment to address the negative effects of fast growth on chicken health and welfare in the USA, for which GAP and Whole Foods Market were recipients of our Special Recognition Award in 2016.


Knorr

More than 102 million broiler chickens with the potential to benefit

Unilever’s largest brand Knorr is committed to sourcing all its raw agricultural materials sustainably by 2020.

Supported by high level commitment in both Knorr and Unilever, we are now working together towards sourcing its global meat ingredients (chicken, beef and pig meat) for its bouillon stock products from higher welfare systems.

This is a highly ambitious project for which Knorr won our Special Recognition Award in 2015.


Piglet

Over 400,000 pigs with the potential to benefit

We are changing attitudes to the surgical castration of male piglets and encouraging investment in welfare friendly alternatives by engaging with retailers and pig producers across Europe.

Part of this project includes working with a leading UK retailer on their Italian meat supply for speciality cured hams and charcuterie.

Pigs reared for these products are typically castrated before 7 days of age as they are grown to heavy weights past the point of puberty – where they become sexually aggressive and too lean to suit the product if not castrated.

An established vaccination to delay puberty in lighter weight males is being trialled for its suitability in these heavy pigs in a bid to stop their painful surgical castration, limit aggression and to ensure product quality.

Project status: In progress


Amadori

More than 30 million broiler chickens set to benefit each year

Our work with Amadori, one of Italy’s leading chicken producers, has involved improving the leg health of the broiler chickens for their 10+ brand.

By measuring and recording the walking ability of broilers and by implementing active plans for improvement, we are gradually seeing health improvements in these fast growing birds.

Project status: In progress


Danone

Working with Danone we developed a practical guide to measure welfare outcomes in dairy cows. This comprehensive booklet was produced to raise farmers’ awareness on dairy cow welfare and provide them with best practice guidelines.

It was delivered to a number of Danone’s dairy farms across Europe, benefitting a significant proportion of the 4,500 farmers and 250,000 cows in their direct European milk supply.

Read more here

Project status: Complete


Sodexo

Throughout 2014 we worked with Sodexo to shape their global program on farm animal welfare.

We helped them develop their global farm animal welfare policy and an engagement toolkit to ensure that all their suppliers of animal products sign the Sodexo Animal Welfare Charter. This Charter has already been signed by their major suppliers in many countries.


Terrena

An additional 75,000 animals with the potential to benefit

Through our engagement with French producer cooperative, Terrena, we helped them build their 2020 animal welfare roadmap across several species.

This led them to develop an innovative cage-free housing system for meat rabbits, which will progressively replace the barren-cages currently in use, and earned Terrena a Good Rabbit Commendation in 2015.

We also helped them introduce improvement targets for their on-farm pig welfare assessments, covering over 75,000 pigs per year. A smartphone application is now used by their technicians to assess welfare, benchmark producers and provide technical advice for improvement.

Terrena is also trialling free farrowing systems for sows, and we continue to work closely with them to develop their higher welfare indoor chicken production.

Project Status: In progress

 

ENERGISING ETHICAL INVESTMENT

The Business Benchmark on Farm Animal Welfare (BBFAW) -  a powerful tool for change in the food industry.

Show

BBFAW publicly ranks the world’s major food companies on their farm animal welfare policies and practices.

In 2015, 19 companies rose at least one tier in the ranking following improvements since the previous benchmark.

19 investment companies with more than £1 trillion of assets under management are collaborating via the BBFAW to encourage low ranking companies to improve their farm animal welfare policies and practices.

BBFAW is run by an independent secretariat and is co-funded by Compassion, World Animal Protection and investment firm Coller Capital.

Compassion’s contribution is kindly supported by the Esmée Fairbairn Foundation
Find out more

 

TRANSFORMING CONSUMER AWARENESS

Delivering higher welfare messages to more than 1.5 billion consumers through our media and marketing activities with partners

Show

We reach a wide range of consumers through our media and partnership marketing activity.

Our winners promote their awards and higher welfare products through a number of marketing channels including advertising, in-store promotions and social media.

Our 2016 Best Marketing Award was awarded to McDonald’s UK for two initiatives; their TV advertising around tree cover for laying hens and their ‘Good to Know’ campaign. Watch the video here.

Here are some highlights.

Philadelphia’s marketing campaign to celebrate their Good Dairy Commendation in 2014 reached an estimated 14 million consumers across the UK and Benelux region.

Philadelphia

Aunt Bessie’s promotion of their Good Egg Award on their famous Yorkshire Puddings reached an estimated 22 million customers.

Aunt Bessies

KLM’s in-flight promotion of their Good Chicken Award reached an estimated 3 million passengers.

KLM

Woolworths’ campaign to promote their Good Egg Award reached an estimated
5 million consumers in South Africa.

Woolworths

Look out for our award logos on your favourite branded products in store.

Click here for our consumer guide to purchasing higher welfare meat, dairy and eggs

 

OUR COMMITMENT TO TRANSPARENCY

When companies withdraw from their commitments

Show

Unfortunately not all our award winners stick to their promises. We openly report the companies who have made public commitments but then broken their promise to their customers.

To date, these broken promises had the potential to benefit more than 101 million animals each year.


Morrisons

Morrisons: We presented Morrisons with a Good Egg Commendation in 2008 when they committed to selling only free-range eggs under their own brand labels. However, they were stripped of their Award in 2012 when they decided to re-introduce eggs from caged hens across their own-brand M-Savers range.


The Co-op

The Co-operative Food (UK): Following their financial difficulties in 2012, The Co-operative Food, along with their supplier 2 Sisters Food Group, decided to increase the density at which their broilers were stocked, from 30kg/m2 (15 birds/m2) to 34kg/m2 (17 birds/m2).

As they no longer met our award criteria, we withdrew The Co-operative Food's Good Chicken Award in 2013.

Since then, we have heard The Co-operative will continue to increase stocking density to 38kg/m2 (19 birds/m2 for a 2 kg bird): this is equivalent to standard intensive production.


Coop

Coop Italia: Coop Italia withdrew from the Good Chicken Award in 2015.

Feeling economic pressure from competitors and imports, they reversed their decision to lower the stocking density of their broilers to a maximum of 30kg/m2, (which would have provided the birds with much valued additional living space). The company’s upper limit will now be bound by EU legislation of 39kg/m2 or 42kg/m2.

Coop Italia still remain true to their 2010 Good Egg Award commitment to sell only cage-free shell eggs.


Amadori 10+

Amadori’s 10+ Brand (Italy): Amadori is one of Italy’s major chicken producers. Their Good Chicken Award commitments have not been fully supported by other players in the supply chain, including Italian retailers.

Although withdrawing from the Good Chicken Award for the same reasons as Coop Italia, Amadori’s 10+ brand is committed to a maximum stocking density of 33kg/m2 and to implement environmental enrichment (such as straw bales and natural light) which they promote on pack.

They retain their 2012 Good Chicken Award for their Campese brand.


Asda

ASDA (UK): The Arla producers who supplied ASDA’s dedicated liquid milk supply, decided to become full cooperative members of Arla in 2014.

Milk into ASDA now comes from the Arla milk pool, and ASDA are therefore unable to guarantee that their milk comes from dairy cows with pasture access and that dairy calves are reared in higher welfare systems, so they have withdrawn from our Good Dairy Award.

Click here for our consumer guide to purchasing higher welfare meat, dairy and eggs

Why do companies fall back on their commitments?

We work closely with the companies that we have awarded to help them meet their commitments on animal welfare.

We will always try to find an alternative to withdrawing an Award. But if a company changes its policy and no longer meets the criteria for our award(s), we will retract the award and record this on our impact page.

Like any other business decision, commitments on animal welfare should be made for the long term, with the dedication and resources to ensure a company is able to deliver on its promise.

Unfortunately not all companies keep their promises.

There are many reasons why a company might go back on a previous commitment to animal welfare - unexpected financial turmoil is often cited. Whilst companies go back on commitments across species, unfortunately, the humble meat chicken is often the first to suffer. This is because:

  • Chickens are viewed as a commodity product (like milk), and not as sentient beings
  • Chicken production is all about high output at low margin
  • Companies can make more money (obtain higher gross margins) relatively easily by increasing the number of birds in each shed – even by only 2 birds per square metre
  • It’s easy to change the number of birds placed in each shed as there are no structural changes to be made

Chickens are sent to slaughter at a very young age (33 days onwards), and because they are unnaturally oversized and reared in crowded conditions, they are unable to exhibit their natural behaviours.  If chickens were given the appropriate environment, with more space, enrichment and the opportunity to behave like chickens, then perhaps they would be viewed as sentient beings. And if chickens were viewed as sentient beings, then more people would want them to be reared in higher welfare systems which can make a meaningful improvement to their quality of life (as well as to the quality of our food).  

You are the change

Engagement with food companies and the Good Farm Animal Welfare Awards are just some of the ways that Compassion is helping to fight factory farming. By supporting Compassion, you too are at the heart of this movement for change and can help us turn millions into billions, by making a donation today.

Donate now

Since 2007, Compassion in World Farming’s Food Business team has been working with some of the world’s biggest food companies - retailers, producers, manufacturers and food service companies - to place farm animal welfare at the forefront of their corporate social responsibility agendas. The companies we work with are a key part of the drive towards a more ethical and sustainable food supply, through their procurement policies and support of higher welfare farming systems.

We have a team of specialist staff who engage with leading food companies, inspiring progress through our awards programme and supporting products and initiatives which represent tangible benefits for farm animals.

What we offer food companies

  • Awards for current policies or commitments to supply higher welfare and sustainable products.
  • Partnership on standards and product development to help raise baseline farm animal welfare standards.
  • Professional resources, advice and consultancy on farm animal welfare
  • Specialist marketing and communications activity.
  • Access to a wide network of international contacts and business opportunities.
Compassion in Food Business Corporate website

 



Share this page