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Shamesburys Live Less Well logo

In 2010 Sainsbury's promised to stock only higher welfare chicken on their own brand label. They broke that promise.

Thank you to everyone who signed our open letter telling Sainsbury's what we think about their broken promise on chicken. 

Want to take further action? Visit to sign our petition to the UK Government calling for mandatory method of production labelling for all meat and dairy products.


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If you have any further questions regarding this, or any other matter, please get in touch with us at We aim to respond to all queries within two working days. However, due to the high volume of correspondence that we receive, it may occasionally take a little longer. Please do bear with us if this is the case. Alternatively, if your query is urgent, you can contact our Supporter Engagement Team on +44 (0)1483 521 953 (lines open Monday to Friday 9am to 5pm).