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Recognition Awards

Compassion awards Special Recognition Awards to companies that demonstrate outstanding innovation, commitment or achievement in the field of farm animal welfare.

2021 Special Recognition Awards

As part of its 2021 Good Farm Animal Welfare Awards Compassion presented a number of Special Recognition Awards in the following categories:

  • Innovation - Hilton Seafood UK and Danone both received Special Recognition Awards for their innovative work and their capacity to provide a global baseline for best practice in animal welfare. Read more here
  • Planet Friendly - Italian manufacturer Barilla received a Special Recognition Award under the Planet Friendly Award banner for coupling the advancement of animal welfare with a rebalancing of their protein offer to consumers. Read more here
  • Sustainable Food & Farming - Hollis Mead Organic Dairy received a Special Recognition Award for their sustainable farming practices which enhance the environment for wildlife. Read more here

Read about all the other 2021 Awards winners here.

2019 Rabbit Innovation Award

In 2019, Compassion was delighted to recognise ‘Eleveurs et Bien’ with a Rabbit Innovation Award, for developing a cage-free system for rearing rabbits for their commercial brand Lapin & Bien.  Find out more here.

2018 Special Recognition Award

Compassion was delighted to present Winterbotham Darby with the 2018 Special Recognition Award, which is kindly supported by the Sir Peter O'Sullevan Charitable Trust.

They picked up the award for developing their UKAS accredited animal welfare certification scheme which is driving welfare improvements and helping to secure cage-free commitments in the pig sector across Europe. Find out more here.

Innovation and Marketing Awards

Every two years the Marketing and Innovation Awards recognise forward-thinking manufacturers and food service companies that provide the best examples of work to improve farm animal welfare and to promote higher welfare, sustainable food choices. 

The Best Innovation Award recognises companies that have developed a successful project or innovation that has delivered measurable benefits to the lives of farm animals.

The Best Marketing Award recognises companies that have delivered a successful, creative and far reaching consumer marketing campaign, communicating the importance of farm animal welfare and promoting products from higher welfare systems. The award also covers marketing initiatives that communicate the need to reduce meat, eggs and dairy consumption.

2021 Marketing and Innovation Awards

Logo Loue 2019 Cmjn HD

The 2021 Best Marketing Award was presented to French, higher welfare poultry producers, Les Fermiers de Loué, for their innovative and eye-catching street poster campaign, that cleverly linked into the 2020 Municipal Elections in France.

The campaign was widely publicised on TV, radio and social media and successfully raised awareness of Loué’s ‘A Rating’ for animal welfare and the Method of Production labelling it applies to its products.

Find out more and watch the video here

Of the entries for the 2021 Best Innovation Award not one, but two, applications stood out, both of which were awarded Special Recognition Awards. 

Hilton Foods Seafood Logo Final

Hilton Seafood UK received its Special Recognition Award for being the first to commercially trial and adopt an electric stunner for warm water whiteleg shrimp, or King Prawns, which delivers a more humane method of slaughter than the usual thermal stunning by immersion in ice slurry. Read more here



The other winner of a Special Recognition Award within the Innovation category was Danone for its global assessment tool for dairy cow welfare.

A digital tool, which can be used on any tablet, helps farmers implement welfare improvements by creating a personalised SMART Action plan based on key inputs and welfare outcome measures.  Read more here.

Find out more about other Special Recognition Awards here.


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