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Recognition Awards

Compassion awards Special Recognition Awards to companies that demonstrate outstanding innovation, commitment or achievement in the field of farm animal welfare.

2019 Rabbit Innovation Award

In 2019, Compassion was delighted to recognise ‘Eleveurs et Bien’ with a Rabbit Innovation Award, for developing a cage-free system for rearing rabbits for their commercial brand Lapin & Bien.  

2018 Special Recognition Award

Compassion was delighted to present Winterbotham Darby with the 2018 Special Recognition Award, which is kindly supported by the Sir Peter O'Sullevan Charitable Trust.

They picked up the award for developing their UKAS accredited animal welfare certification scheme which is driving welfare improvements and helping to secure cage-free commitments in the pig sector across Europe. Find out more here.

2018 Innovation and Marketing Awards

In 2018 Compassion presented the Best Innovation and Best Marketing Awards in the food service and manufacturing sectors, looking to recognise some of the leading work happening in these sectors.

Winners of the Best Innovation Award are assessed and chosen by a panel of judges (including Compassion staff and external stakeholders). Companies are each awarded points for specific parameters which include the severity of the welfare issue addressed, the potential scale of the impact, and the level of innovation.

The 2018 Best Innovation Award went to SELEGGT in Germany for their work in helping to address the issue of killing male chicks in the egg industry. 

SELEGGT has developed an endocrinological method for identifying the sex of hatching eggs which means male eggs can be humanely rejected early before the embryo develops the capacity to feel pain. Watch the video here.

The winners’ of the Best Marketing Award are also assessed and chosen by a panel of judges (including Compassion staff and external stakeholders). Companies are each awarded points for the type of media, the potential consumer reach, the strength of the welfare messaging used.

The 2018 Best Marketing Award was awarded to Dutch manufacturer Kipster for developing and marketing the ‘world’s first carbon neutral egg’. Their innovative farm has been designed to address animal welfare as well as sustainability concerns which is clearly resonating with consumers. Watch the video here.

Find out more about other Special Recognition Awards here.


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