Compassion awards Special Recognition Awards to companies that demonstrate outstanding innovation, commitment or achievement in the field of farm animal welfare.
In 2016 Compassion presented the Best Innovation and Best Marketing Awards in the food service and manufacturing sectors for the first time, looking to recognise some of the leading work happening in these sectors.
Winners of the Best Innovation Award are assessed and chosen by a panel of judges (including Compassion staff and external stakeholders). Companies are each awarded points for specific parameters which include the severity of the welfare issue addressed, the potential scale of the impact, and the level of innovation.
The 2016 Best Innovation Award was awarded to Plukon Food Group in the Netherlands for their ‘Windstreek Stable’ – a new design of broiler house incorporating multiple features for improved welfare. Watch the video here.
The winners’ of the Best Marketing Award are also assessed and chosen by a panel of judges (including Compassion staff and external stakeholders). Companies are each awarded points for the type of media, the potential consumer reach, the strength of the welfare messaging used.
The 2016 Best Marketing Award was awarded to McDonald’s UK for two initiatives; their TV advertising about the welfare benefits of tree cover for laying hens and their ‘Good to Know’ campaign promoting their free-range eggs and higher welfare pork. Watch the video here.
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BRANDS LEADING THE WAY
Major companies are starting to place animal welfare at the heart of their business. Here are a few examples: