Supermarkets are vital to improving farm animal welfare in the food supply chain. The influence they have over the welfare standards adopted by food producers is enormous due to their buying power and the number of shoppers they attract, and their ability to promote one product over another.
We have been working with leading UK supermarkets since 2001, to recognise industry leaders in ethical food through our biennial Supermarket Survey.
The Survey scores and rates supermarkets on their policies, performance and overall approach to farm animal welfare. It provides companies with a tailored, gap analysis tool to enable them to manage welfare in their supply chains more effectively.
The current survey reviews the welfare standards for laying hens, broilers, pigs, dairy cows and calves. Retailers are benchmarked anonymously against their industry peers using the highest and lowest percentage scores for each area of performance to maintain confidentiality.
Our Retailer Awards are driven by the Supermarket Survey results and in 2015 we awarded companies on their performance in 3 key categories:
- Best Retailer Award – based on the highest overall score of all five surveys for broilers, laying hens, pigs, dairy cows and calves, and overall approach to welfare.
- Best Retailer Innovation Award – the retailer that provides the best example(s) of work to improve farm animal welfare within their supply chain.
- Best Retailer Marketing Award – the retailer that provides the best example(s) of work to communicate farm animal welfare to the consumer.
Our next Retailer Awards will be presented at the 2017 Good Farm Animal Welfare Awards.
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BRANDS LEADING THE WAY
Major companies are starting to place animal welfare at the heart of their business. Here are a few examples: